(I posted this here because it's kind of a feedback, even tho it looks like a discussion thread and probably will have some)
I saw many people in this forums bashing against ts3's competition for doing so many bad things. Even tho most of them are just conspiracy theories or unproved claims I think it's time to also take a look on the other side: Teamspeaks marketing. First off, Teamspeak had some big marketing fails with TS5. It was completely intransparent. They missed all their deadlines and still the only way to find any explanation at all is to search somewhere deep in their forums. It shouldn't be like that. I'd at least put out a huge FAQ + statement after having such a big fail.
After talking about this let's start with their main marketing. I'll especially talk about this site because it contains almost all their points and especially it shows all the manipulation, they lying and so on.
The first big part of the page is the following comparison
-> "SPAM Free"
First point and already the first plain lie. Skype is backed by microsoft and they did quite much to fight spam in the last time, especially because they focus on business users and therefore don't want bots spamming viruses or porn pages around. Anyway, you can still discuss whether their algorithms are effective or not. But there we get to the next and more critical one: Dicsord. They have captchas, automated checks for bots, a rate limit for messaging, slow modes for chats, image filtering for explicit content, mobile number verifications and several other methods to prevent spam. Also thanks to the open api their are hundreds of bots which advance this system even more. So I think it's fine to call the claim that they are not "Spam free" a blank lie.
-> "Military-Grade Encryption"
This one is literally a meme in IT communities. It's a pure buzzword. They use the same encryption as the military, that's right. But maybe they should mention that every website with HTTPS is also using the same encryption algorithms. Later on the page they even confirm this "With TS3, AES-based encryption can be enabled for the entire server [...]". And here are they lying again. I know for sure that both Discord and Skype are using HTTPS/WSS and therefore also use military grade encryption. If you don't believe me, check out their pages and look into the URL bar.
-> "Advanced Permission Controls"
That's correct, however it's worth to mention that they are really highly complex. I'd even say that it's more of a security risk for most casual players than a feature. It did not just happen once that you could elevate your rank upwards because some numbers were set wrongly.
-> "Host your own private server"
Yea, but only for a few people except you wanna pay high license fees. One of the discord servers I'm managing got around 310 members, to get all of them online at once I'd have to pay 300$ per year on teamspeak, while it costs me 0$ on discord. Teamspeak sells you essential features, that's not a good nor a modern business practise.
-> "Anonymous Usage"
Anonym to who? Teamspeak itself isn't able to track me, but servers are. You can track people by their identity and the even worse thing, by their IP. Everyone with the permissions can get your IP and use it for several things like tracking your geolocation (not exact, but approximate) or just dos you offline. And believe me, that happens quite often...
-> "In-Game Overlay"
Why exactly is yours in green? From my view as a user this suggests that it is better in some way, however from my knowledge that's not the case
-> "SDK Available"
The clientside SDK seems not to be that good considering the small amount of good plugins for it. Anyway, you're comparing it to discords API, so I think it's correct to conclude that you also want to compare your server bot/query api to discords. Discord has an advanced, easy to use restapi which is based on protocol standards and is available in literally every programming language. And what do you have? A terrible serverapi with a proprietary protocol over an unencrypted telnet connection. It's support is not good and working with it is neither. Also you can't even create an own server because the entire protocol is proprietary. Even tho discord does not offer custom servers you could still mod discord and create one, because they are also using a rest api for their normal application. Therefore I think it is an impudence to write "Only API" if it's literally a thousand times better than yours. I'd write "Only proprietary SDK" or even better, just leave the point out.
-> "Will not provide your data to 3rd parties"
Classic. Discord claims to not provide any data to 3rd parties. Also they are overall very transparent (something you can't call yourself) and their business model is well known, so how do you get to the claim that they're providing data to third parties? You literally claim this so often also here in the forums but your only proof is your biased mind. If I were discord I'd sue you for that because what you do their is destroying their reputation based on a conspiracy theory...
-> "Mobile App"
You might wanna mention that your apps costs money and is less modern than your ts3 client. You wrote "API Only" to discord so you can now also write "Paid only".
-> "Minimal CPU Usage"
Based on what data do you create this claim? I don't see such a big difference in CPU usage. Loading views might create higher loads due to the complex rendering, however in idle it's almost the same for me. So citation needed.
-> "Direct messaging"
You might wanna write "Text only" there, because compared to Skype and Dicsord you can't do direct calls. Also why is there no Messaging in general? Maybe because your chat looks like a 1998 chat room?
So, we're over all their main points of marketing. As you can see on the screenshot their colors are also highly manipulative. Others got red crosses or small white checkmarks while they got big green checkmarks. Overall they use every marketing trick to manipulate you and to sell you a worse product for an higher price.
Also I'm not even done with their entire page yet, but I actually don't see any reason to go on from here. There were already so many lies, manipulations and half-truths or things they tried to hide from you that I really don't need to go on. That's it. Teamspeak, your marketing is kinda terrible.